Making the case for Israel

Zionism maps biography definitions e-Zion about FAQ timeline photos books links contact

Justice for Jews and Israel

Handbook of Israel Advocacy

Download the handbook as a PDF File


The Case for Israel


Concepts & Definitions



Forming Opinions

Narratives and Issues


Applying the Basics

Techniques & Tactics

Grass Roots Activism


Using the Web

Proactive Advocacy

Anti-Israel Narrative

Zionist Narrative

Web Use Guide

Grass Roots Guide

Israel Advocacy
Web links


Effective Israel advocacy:

Stays focused on the core issue: Jewish right to self determination;

Explains that we are proud to be Jews and Zionists, and explains why;

Is proactive rather than reactive;

Appeals to common values;

Provides basic information as a framework for understanding particular events;

Is meticulous about telling the truth and is credible;

Is pro-active for peace.

How to do it

Effective advocacy:

Appeals to emotions as well as intellect;

Takes advantage of modern tools - especially the Internet;

Uses multiple channels and means of communication;

Reaches the widest possible audience, targeting and informing the unconvinced;

Operates through grass roots efforts;

Is best done by informed, enthusiastic and savvy volunteers;

Uses issues to build a movement;

Builds coalitions and encourages cooperation when possible.

What it is not about

Successful Israel advocacy:  

Never confounds Zionism and Israel with local political issues or personal views;

Never excludes or gratuitously insults groups or their respected leaders;

Doesn't try to hide the word "Jew" or "Zionist."

Avoids announcements about advocacy campaigns that have no follow up;

Is not about a particular organization;

Is not about censoring anti-Zionist views;

Does not preach to the convinced, and is not "Zionist education";

Is not like "PR" that may be used to market products or political candidates.

Advocacy is not preaching to the convinced or "PR" campaigns.


This material is copyright 2009 by Ami Isseroff and members of the Zio-Web group. No part may be reproduced without permission in any form.


See Also - Zionism and Israel- Issues and Answers   Zionist Quotes    Explaining Zionism Be a Proud Zionist 

More Commentary about Zionism

Zionism and Peace - A Zionist Credo

Zionist Quotes

Not in My Name - Don't Let Extremists Hijack Zionism

Was Israel Founded Because of the Holocaust??

The Two State Solution is the only solution for peace

External Zionism Links

This site provides resources about Zionism and Israeli history, including links to source documents. We are not responsible for the information content of these sites. These links are NOT intended to be an exhaustive reference about Zionism, but the list will keep growing...

Please tell us about your favorite links and we will review them for inclusion.

Please do copy and use materials from this Web site, but please be careful to credit the Zionism pages and link to us. Please do copy materials from this site, especially these links to your Web site,  giving credit to  http://www.zionism-israel.com Zionism and Israel Information Center

Sister sites  http://zionism.netfirms.com Zionism Pages  and Zionism On the Web

 Thank you.

Zionism - Table of contents at the Jewish Virtual Library

Zionism article at Infoplease

Zionism - Definition and Brief History - A balanced article that covers the definitions and history of Zionism as well as opposition to Zionism and criticisms by Arabs,  Jewish anti-Zionists.

Labor Zionism - Early History and Critique - Contribution of Labor Zionism to the creation of the Jewish state, and problems of Labor Zionism in a changing reality.

The US Library of congress has a comprehensive and balanced set of articles about Zionism:

Zionist Precursors - US Library of Congress

Political Zionism - US Library of Congress

Cultural Zionism - US Library of Congress

Labor Zionism - US Library of Congress

Revisionist Zionism - US Library of Congress

Jewish Agency Zionism pages - Links to basic information about Zionism from the Jewish Agency

Ambassador Herzog explains Zionism in the UN


Dvar Dea - Israel & Zionist advocacy

Realistic Religious Zionism - moderate religious Zionist Web site

ZioNation - Zionism-Israel Web Log    Israel News  Israel: like this, as if Christian Zionism Albert Einstein Bible Palestine Nakba 1948 Israel Independence - Birth of a Nation Six Day War War of Independence History of Zionism Zionism FAQ Zionism Israel Center Maps of Israel Jew Zionism and its Impact Israel Christian Zionism Site Map

Presenting Zionism - Zionist advocacy