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Saturday, October 28th

Israel's Powerful Propaganda Machine - 2. Presenting Israel

(Continued - Part I is here)

Zionism meant, among other things, a departure from Jews being the victim, and from Jews being powerless. It meant Jews owning and working their own land, and defending that land, and being independent from the whims of others who mostly looked upon Jews with contempt. It meant minding their own business, instead of listening to others and seeking their approval, as history had shown that others had not much use for the Jews.

I have a strong impression that up until now, Israel was shaped by that narrative, and as a result is not always very sensitive to world opinion. PR/Hasbara people want to 'market' Israel from a sense of power and success, not vulnerability, and they fail to see how that backfires. As noted previously, Israel Ministry of Foreign Affairs Director-General of Information Gideon Meir boasted to media about the success of Israeli propaganda efforts. One of the first quotes from Meir in the interview is his assertion that the translation of Hasbara, meaning to 'explain', is not accurate, as it sounds to passive and apologizing, whereas Israel is not passive and has nothing for which to apologize. This Israeli self-esteem sounds good to Zionists, but arrogant to Israel's critics.

Continued...

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Ratna Pelle on 10.28.06 @ 01:38 PM CST [link]


Israel's Powerful Propaganda Machine - 1. Who is Buying?

From time to time, articles appear in the Dutch press that stress Israel's powerful propaganda machine and professional PR. These articles claim that the PR is designed to convince the world that Israel is the victim of the struggle, rather than the Palestinians or the Lebanese. The more sophisticated articles don't just rant about the powerful Jewish/Zionist lobby, but quote official Israeli PR people who make a living from it, and who apparently are quite willing to talk about their work to the media.

In an article at the end of the Lebanon war, Gideon Meir, Director-General for Media and Information of the Ministry of Foreign Affairs (MFA), was quoted as saying that the campaign during the Lebanon war went very well. "You see, Hasbara is a well oiled machine", he proudly added, after having explained how their campaign is able to influence people in politics, the media, science and business around the world.

Continued...

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Ratna Pelle on 10.28.06 @ 01:36 PM CST [link]

Friday, October 27th

Israel feels good, like a country should

The news, proclaimed by the Israel Ministry of Foreign Affairs and others, is that Israel is to be "branded" or more correctly, "re-branded" - like Richard Nixon or Classic Coke. Great fanfare announces that a number of high-powered public relations firms have been hired to convince people around the world that Israel is a wonderful tourist destination and business investment. It seems, these are the priority challenges that Israel faces according to the Israel Ministry of Foreign Affairs. Or, as a Reuters headline put it, "Don't mention the war". Symbolically, the kick off of this campaign was delayed by the little war we just had here.

Continued...

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Ami Isseroff on 10.27.06 @ 06:11 PM CST [link]

Sunday, October 22nd

Israel - Heading for showdowns

Ominous signs indicate that the quiescent period that followed the Lebanon war is coming to an end. In Lebanon, France warned that Israeli reconnaisance overflights are "dangerous." "Stop watching and you won't know about it - out of sight, out of mind" seems to be the French policy recommendation. Israel has now announced that the flights will continue. Of course, this will not stop the rearmament of the Hezbollah, and it won't free the Israeli soldiers held captive in Lebanon since July 12. Given the unwillingness of the UN forces to fulfill their mission, and the unwillingness of the UN to force progress in resolution of the differences between Lebanon and Israel, it is hard to see how this situation can end well.

Continued...

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Ami Isseroff on 10.22.06 @ 06:01 PM CST [link]


BBC: British Bias Corporation?

Earlier we reported that the BBC may be forced to release an internal report by Malcolm Balen, detailing bias against Israel. Don't hold your breath. BBC will appeal to the High court, fighting the right of the British public to know the truth to the bitter end, with every resource provided to them by the British government and paid for by British taxpayers.

Continued...

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Ami Isseroff on 10.22.06 @ 02:30 PM CST [link]


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